FAQ

How to sell a house through Replatforms?

To place an ad on REplatforms, you must register or log in if you already have an account.

  1. Click the Sign in button/Register in the upper-right corner and fill in the required fields.
  2. Fill in your phone number in your seller's profile.
  3. Click the Add object button and fill in the required fields:
  • specify the property type
  • enter the address of the object
  • fill in the item price in the national currency
  • information about the apartment and the house
  • upload photos of the object, describe the object, and the terms of transaction
  • upload the object's documents (if available)
  • add a link to the object's video posted on Youtube (if available)
  • add a virtual tour (if available)
  • add key ad tags

After the ad is checked by the Manager, it will be placed or sent for revision - you will definitely receive an email notification.

How do I create a virtual tour?

Do you want to start creating immersive 360 Virtual Tours? This article is for you! We distilled years of experience into the most consise introduction to 360 photography and virtual tours yet. From recommended hardware choices, to simple and useful tips - this article will have you ready to shoot your first Virtual Tour with confidence within minutes!

Step 1. Buy a 360 camera and a light stand

Recommended 360 cameras

A good quality 360 camera is a necessary prerequisuite to create virtual tours. Since we started Kuula, the 360 camera market has come a long way and there are many 360 cameras to chose from these days. Most of them are very easy to use, inexpensive and and allow you to take very good quality 360 panoramic photos. Here are the 360 cameras recommended by our team:


  1. Insta 360 ONE X
  2. Ricoh Theta Z1
  3. GoPro MAX


Stands

You can hold a classic camera in your hands, but, for 360 panoramic photography, you will definitely need to use a stand. Classic tripods do not work very well because they have a large base that ends up being clearly visible in the photo. Classic tripods are also not tall enough.

To avoid that, we recommend a light stand. Light stands are not only much taller but also leave a smaller footprint at the bottom of the panoramic photo, which you can easily cover with a nadir patch. Here are a couple of stands our team uses and recommends:

  1. Neewer
  2. Manfrotto 5001B Nano

Manfrotto is a bit more solid, but Neewer comes at a very attractive price. Both are great and quite similar in height.

Step 2. Shoot the panoramas

The best way to shoot 360 panoramas for virtual tours is to install an app on your mobile phone that controls the camera and the shutter. Here are links to all the apps for the recomended cameras:

  1. Insta 360 ONE X. Application for: Android IOS
  2. Ricoh Theta Z1. Application for: Android IOS
  3. GoPro MAX. Application for: Android IOS

After you install the app on your mobile device, you will need to connect the camera to your phone. Please refer to your specific camera instruction manual as different cameras work in slightly different ways.

In most cases, the camera creates a Wi-Fi network that you connect to with your phone and, at this point, the app can communicate with the camera.

After you connect the mobile phone to the camera, mount the camera on the light stand and you are ready to start your shoot! Below are some useful tips & tricks, based on our experience:

  • Set the camera slightly below eye level.
    Adjust the stand to have the camera lens at a height of approximately 5ft / 150cm. Always put the camera support on the floor, avoid photos from table tops or shelves. Finally, make sure the camera is straight up, not tilted.
  • Avoid being in the photo.
    Before taking the photo, hide behind a wall, a piece of furniture or go to a different room. Also double check if you are not visible in a mirror reflection! You do not need to see the camera, since you control it via the mobile app. Most apps have live preview mode, so make use of it.
  • Get enough coverage.
    Take a shot aproximately every 10ft (3m) for apartments and 20ft (6m) for large spaces. In interiors, take at least one photo in each room and make sure there is always a line of sight between the consecutive spots where you place the stand. For example, if there is a hallway with a sharp corner, take an extra shot on that corner. This way you'll avoid users getting disoriented later, when moving around the virtual tour.
  • Clean up the space, leave doors open, stay away from walls.
    Make sure the space around the camera is clean. The eye of the 360 camera is all seeing! A pile of dirty laundry or an empty coffee cup can ruin the shot. Leave the doors connecting the rooms open - this way the user can always see where he's heading in the virtual tour. Do not place the camera close to walls, choose a more central location in each room instead.
  • Keep the camera in the same direction across all photos.
    Point the camera in the same direction in every shot. This will make editing the tour much easier and faster later on. Most 360 cameras look similar on both sides so put a small red sticker to easily see which side is the front. When you move the stand to take the next photo, make sure the sticker side always points in the same direction. If you accidentally rotate tha camera, don't worry too much. You can reorient the photos later in the Kuula editor.
  • Use HDR mode.
    If you are a seasoned photographer, you can experiment with lighting your scenes and try techniques like bracketing shots and software such as Photomatix HDR for best results. For most beginners however, we recommend using the built-in HDR mode in every shot (if available). This function will yield the best results in terms of light and contrast with the least amount of work.

Step 3. Upload the photos and create the tour

Once you finish the shoot, download all the photos from the camera to your mobile device or computer and review all the shots to make sure they all look good.

Once you have all the photos ready for the virtual tour, open your browser and login to your account on Kuula. Now you are ready to build your tour! To learn how to do it, click here.

How to create a selling ad?

Determining the proper sale price

  • Before setting the sale price of an object, study the current real estate market. Remember that overcharging is never a good idea. In fact, this usually leads to an increase in presence time on the market and a possible decrease in price. Entering the market with a reasonable and accurate sale price for the obkect is mandatory. By setting the right price of your lodging, you can avoid being on the market for too long, which can scare off potential buyers.
  • On our website you will find all tools for studying your local real estate market – a large database of objects, convenient search forms, advanced filters, analysis of prices of sold objects and much more.
  • Advice from REplaforms: focus on the prices of houses sold within last few months (ideally, within 3 months). Do not use prices from ads for sale, as they are almost half of the time overrated.
  • A good idea is to attract a professional appraiser (you can also find them on our Marketplace). The money you pay to them may be well spent. The appraiser will study the features of your property, estimate local market trends, and collect the most up-to-date data about your property in order to determine its real value as accurately as possible.
  • Read our latest reviews and researches to get better understanding of your selling option.

Marketing and advertising

  • Hire a professional photographer! In today's real estate market, the vast majority of buyers are willing to buy online, so professional pictures are absolutely necessary. Numerous surveys and studies show that the majority of buyers say that viewing professional pictures was extremely important for their decision to buy a house or an apartment.
  • Use the unique REplatform feature to place a 3D tour of your property in your ad, which will significantly increase the attention of potential buyers to it.
  • Make an attractive ad. Description of the object is the next thing that buyers pay attention to after pictures, so it is extremely important to have an attractive and informative ad. Keep in mind that buyers can search for keywords if they are looking for certain features. Therefore, the more common keywords are in the description of your object, the more likely it is that the right buyers will find it. In the description, be sure to include not only the number of bedrooms and bathrooms, but also the best features, such as parquet floors or quartz countertops; as well as proximity to public transport, parks and schools.
  • Quick sales are facilitated by banners – physical signs that your object is on sale. Banners can make your neighbors and even passers-by beome assistance in the sale of your apartment or house.


How do I prepare an object for sale?

For a quick sale of property, it is very important what first impression it creates. To make it look perfect, and for your sellers to have no grounds for unfair bargaining, we suggest using this simple checklist:

  • Good cleaning: wash the floors, clean the carpets, wash all tiles and windows, clean even the most remote and tricky places;
  • Depersonalization of space: collect all personal items, such as family photos and souvenirs, and take them to storage; remove all trinkets and foreign objects. Don't just put everything out of sight and stuff it in the closet – customers like opening them. Take it to a warehouse or any other safe place;
  • Furnishing: arrange the furniture so that each room looks spacious, organized, and beautifully decorated. You'd also better get the house or apartment repainted in neutral style;
  • Pets: the buyer should not recognize any pet presense in your house, since not everyone likes it, which may alienate them from buying your object. Vacuum the wood regularly, remove waste and your pet's favorite toys before the display. Arrange your pets to be somewhere else during all displays;
  • Lighting: make sure that every room of your lodging is well-lit. Open the curtains and blinds to let natural light in, replace the lamps, add lamps where necessary, and use mirrors to reflect the light;
  • Repairs: there is no need to completely repair your place, but it is important to fix small issues that potential buyers might notice during the tour, as well as large, obvious faults that would definitely cause displeasure during the display;
  • General appearance: first impressions can be tough. Trim the yard and the entrance to their best, refresh the flowerbeds, and repaint the front door if necessary;
  • Security: make sure that all valuable objects, money, drugs, and documents containing personal data are securely locked. Always provide your close ones with the information of who and when is going to come for a tour.

Why do I need a broker?

This is not a complete list of points why you need a broker:

If you are a Seller:

  • Consultations on the real estate market state
  • Real estate evaluation by comparative analysis
  • Legal examination of documents status for sale of real estate
  • Preparation of documents for sale of real estate by proxy
  • Advertising an object with your contact details
  • Search for a buyer by all available means and methods (Internet, periodical printing, posting ads, oral advertising, etc.
  • Organizing and conducting site displays
  • Assistance in concluding a Preliminary and Main sales agreement
  • Organization of mutual settlements
  • Search for alternative housing
  • Check of the legal purity of documents for an alternative.
  • Psychological unloading of the Seller from communication with potential Buyers
  • Assistance in resolving real estate issues in difficult situations (divorce, separation, etc.)

If you are a Buyer:

  • Providing information about the state of the real estate market
  • Selection of the required option
  • Study of motivation for buying a property
  • Organization and conduction of property displays approved by the buyer
  • Check of the legal purity of real estate documents.
  • Consultations on the package of documents for the buyer (passport, consent of the spouses, package for a legal entity, letter of attorney)
  • Negotiating with the Seller
  • Organization of the transaction
  • Organization of mutual settlements
  • Organization and assistance in obtaining financing (loans, subsidies, etc.)
  • Organization and assistance in signing the act of acceptance and transfer of the object

How do I draw up a contract with a broker?

The terms of any contracts must comply with the current legislation of the country where the transaction is to be concluded. Thus, the brokerage contract shall not specify the services subject to mandatory licensing, for the provision of which the broker does not have a corresponding license.

For example in Russia Civil Legislation doesn't contain requirements for mandatory conditions in the realtor agreement, so the realtor has the right to independently develop the terms of this agreement.

In any case, there are several mandatory points that should be reflected in these agreements:

  • the broker has the right to enter into an agreement if it is an individual entrepreneur or a representative of a legal entity that has the right to enter into transactions (in accordance with the Charter of the legal entity or by proxy from such person)
  • the subject of the agreement shall be clearly stated (real estate object, its address, list of services)
  • the terms of the agreement are specified
  • the obligations of the parties under the agreement are listed
  • service cost is fixed
  • the procedure of fee payment is defined
  • damage compensation, payment of penalties, payment of fines.

Bokerage Agreement

This type of contract includes clauses for provision of any services from the list below:

  • Broker services for the Seller:
  • Consultations on the real estate market state
  • Real estate evaluation by comparative analysis
  • Legal examination of the set of documents for the object on sale
  • Preparation of documents for property sale by proxy
  • Advertising an object with your contact details
  • Search for a buyer by all available means and methods (Internet, periodical printing, posting ads, oral advertising, etc.
  • Organizing and conducting site displays
  • Assistance in concluding a Preliminary and Main sales agreement
  • Organization of mutual settlements
  • Search for alternative housing
  • Check of the legal purity of documents for an alternative.
  • Psychological unloading of the Seller from communication with potential Buyers
  • Assistance in resolving real estate issues in difficult situations (divorce, separation, etc.)

Broker services for the Buyer:

  • Providing information about the state of the real estate market
  • Selection of the required option
  • Study of motivation for buying a property
  • Organization and conduction of property displays approved by the buyer
  • Check of the legal purity of real estate documents.
  • Consultations on the package of documents for the buyer
  • (passport, consent of the spouses, package for a legal entity, letter of attorney)
  • Negotiating with the Seller
  • Organization of the transaction
  • Organization of mutual settlements
  • Organization and assistance in obtaining financing (loans, subsidies, etc.)
  • Organization and assistance in signing the act of acceptance and transfer of the object

Delegation Agreement

  • This agreement can be exclusive or standard. As a rule, it is concluded with the property Seller.
  • It is concluded between a legal entity (individual entrepreneur), on the one hand, and an individual or legal entity on the other hand. The parties to the Delegation agreement are defined as the Principal (customer) and the Attorney (contractor).
  • The Attorney is obliged to execute all orders given by the Principal in this agreement. Report for actions performed in accordance with the terms of the agreement.
  • The Principal is obliged to reimburse the Attorney for the costs, to accept without delay the work of the Attorney, and to pay the commission fee to the Attorney. The Principal is obliged to issue a letter of attorney to the Attorney (in simple written form or notarized – depending on the country of the transaction legislation) for all actions specified in the Delegation Agreement (to advertise, conduct reviews, accept pledges, deposits, advances, etc. on behalf of the Principal). However, for services related to the implementation of legally significant actions (signing of the sales contract, state registration of the transaction, etc.), a notarized letter of attorney is required.

Delegation Agreement defines the scope of the Attorney's powers to perform legal actions more clearly. When selling an exclusive object, it is better to enter into Delegation agreement with the right to accept deposits, pledges, advances for safekeeping and enter into a Preliminary agreement on behalf of the Principal (Seller).

Information and Consulting Services Agreement

At the conclusion of such an agreement, the broker (realtor) bears minimal responsibility for the dishonesty of the parties when implementing a transaction with a real estate object. Under this type of agreement, the broker provides information from publicly available sources, as well as all the necessary forms of standard documents and provides advice on filling them in.

Investment in real estate – where to start?

Real estate investment is one of the most reliable options for accumulating capital and creating a stable cash flow.

Investing money in real estate is not a game, not Forex or trading on the stock exchange: the income from rent is predictable. In addition, no one can dispute the fact that in the long term, the value of real estate is growing, even despite small drawdowns during the crisis.

There are several strategies for investing in real estate:

1. Strategies for investing in new buildings and new housing

  • new buildings for resale
  • new buildings for rent
  • economical strategy for investing in studios and new buildings
  • investment in shared construction of housing on the first floors with further transfer to non-residential one
  • other combined strategies

2. Strategies with ready-made real estate (in the secondary market)

  • Purchase of an apartment building or townhouse with the subsequent rental
  • Purchase of a ready-made apartment, arrangement of dedicated rooms and renting them out
  • Homestaging. Buying an apartment in poor condition at a discount – > renovation -> subsequent sale at a good market price
  • Buying rooms and renting them out daily
  • Settlement of communal apartments with the subsequent sale of a large apartment or the creation of a mini-hotel

3. Strategies for investing in commercial real estate

  • purchase of ready-made commercial real estate with subsequent leasing;
  • construction of commercial real estate for resale and subsequent lease;
  • investing in co-working centers;
  • purchase of office space with subsequent leasing of individual workplaces, mini-offices and meeting rooms

4. Strategies for investing in the Hotel business and daily rental business

This type of investment refers to the type of aggressive strategies that give the maximum profit to the investor per square meter. But at the same time, they assume full inclusion in the process.

Here is the list of the most popular aggressive investment strategies:

  • Rental business: rent by the month, rent by the day
  • Investing in hostels and mini-hotels
  • Anti-cafe organization (the visitor pays for time, not for food)
  • Organization of dormitories for workers
  • Capsule hotel

5. The strategy of investing in land

  • buying a land plot -> building a house -> selling a house with a land plot
  • purchase of land from 12 acres, land surveying on parts of 3-4 acres with their further sale
  • direct investment in land («buy land, it is no longer produced»)

Our experts will tell you about the specifics of each investment strategy, give advice on all related services, and finally help with the implementation of the chosen strategy at each stage. If you decide to start investing, please visit our website page: «Real estate investment»

How do I become a REplatforms partner?

New partners join REplatforms.com every day:

  • brokers
  • lawyers
  • bankers
  • notaries
  • appraisers
  • photographers
  • videographers
  • interior designers
  • apartment renovation experts
  • and other significant real estate related experts

We ensure comfortable and safe partnership between agencies, sellers and buyers from around the world. With REplatforms you will get the valuable experience of global communication with the agents and the opportunity to effectively scale your business.

To become a REplatforms partner fill in the registration form, and our experts will contact you (or just call us +7 960 770-66-00).